TV investor warns of problem
Diego Puth Asks The Lion’s Den Star For Advice
Updated July 23, 2026 – 4:31 p.m.Reading time: 2 min.
Excerpt from the series “Born Famous – Curse or Blessing?”: Diego Puth (center) presents his business idea to investor Ralf Dummel with manager Alen Midzic. (Source: Seven.One Entertainment Group GmbH)
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Diego Puth presents his first business idea to one of Germany’s most famous investors. Ralf Dümmel sees potential, but warns of serious obstacles.
In the ProSieben series “Born Famous – Curse or Blessing?” Diego Puth pitched his first business idea to investor and Lion’s Den star Ralf Dümmel. Verona Poot’s 22-year-old son. who had just returned from Berlin to Meerbusch near Dusseldorf.plans to create a nutritional supplement intended for athletes, as well as office workers. Dümmel was impressed by the basic idea, but also pointed out a particular problem.
Diego Puth explained on the show that in the long term he would like to go in the direction of his father Franjo Puth: “Into entrepreneurship.” His first project is a powdered nutritional supplement that dissolves in water and is intended for both athletes and sedentary people. The project is still at an early stage.
Put’s godfather Alen Midzic came into contact with Dummel, who had once met the investor through Verona Put. Before the meeting, Diego Puth was impressed: “Ralph is a person who has a certain aura when he walks into a room.” He considers Dümmel’s career “incredibly inspiring because something like this shows what is truly possible.”
Franjo and Diego Puth: The 22-year-old wants to follow in his father’s footsteps and become an “entrepreneur.” (Source: Seven.One Entertainment Group GmbH)
Dümmel himself was reserved: “I can’t do much, the only thing I can do is produce, and I’ve been doing this all my life, with love and passion.” He said he found the startup’s core idea “very good” but: “Now you have to dig deeper: what are the benefits of it, what are your arguments for it?”
Puth admitted he still lacks a unique edge. Dümmel explained that the nutritional supplement market is very competitive and the biggest challenge will be marketing. His advice: Rely on online marketing, teleselling or social media first.