Today Meta introduces Muse Image, the company’s first imaging model from Meta Superintelligence Labs, now available in Meta AI. Muse Spark made Meta AI a smarter assistant; Muse Image now acts as a creative partner who knows your world, making it easy to turn your ideas into high-quality visuals that you can upload and share anywhere, including directly to your feed, story, or chat.
model also provides new creative tools in Meta applications. You can use more than 30 new AI-powered effects for Instagram Stories and create images in your direct chats using Meta AI in WhatsApp – from a limited number of countries to new locations.
Instagram Story Effects
Simple tips, high quality results
Whether you’re starting from scratch or working with an existing photo, you can describe what you want in simple, conversational language and let Meta AI take care of the rest thanks to Muse Image. Ask him to mock up your image in front of a historical landmark, carefully erase a photobomber from the background of a frame, or write a custom prompt to create a functional QR code. It will also display text clearly within your visuals, meaning you can ask for a how-to guide or detailed infographic on a specific topic and the text will be legible and formatted accordingly.
Recommended presets to help you get started
Sometimes the hardest thing about creativity is getting started. Meta AI now includes a preset panel with suggested tips to help you get inspired. With one touch, you can restore an old family photo, let yourself be seen with a trendy hairstyle, or transform you into a claymation character or the hero of a 16-bit video game. Whatever you create, it’s easy to share with friends in Meta apps so they can try out the same settings on their photos.
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Redecorate your room
You can also take a photo of your room and ask Meta AI to redesign it using real products from the Internet or Facebook Marketplace. Suggest a style you like or ask Meta AI to use trends to see what your space will look like after a complete transformation.
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Intelligent Creative Partner
Muse Image doesn’t just create an image; he considers your prompt first. When combined with Muse Spark, the model performs several hidden steps—layout planning, real-time web context discovery, and intelligent blending of multiple visual references simultaneously. Whether you want to place your pet in a famous painting or combine a selfie with a vacation photo to create your own postcard, Meta AI handles the complex reasoning for you so the final visual effect perfectly matches your vision.
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Rooted in your world
You can also @-mention Instagram accounts in the Meta AI app to add specific Instagram profiles directly to your images. Whether you want to create a custom event invitation, mock up a collaborative creative concept, or create a personalized graphic, username tagging allows Meta AI to use publicly available photos to create a publish-ready visual. You have control about how your content can be flagged for AI creation, with a simple setting to turn off the feature at any time.
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Edit directly on your photo
To make changes, simply tap the markup icon on your creation to trace, draw, or add a comment right on top of the photo. Because Meta AI remembers the full context of your conversation, you can continue to improve it by changing styles, adding elements, or tweaking details—all without starting from scratch.
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What’s next
Meta will soon bring Muse Image to more countries and places where people use Meta AI, including Facebook and Messenger, as well as additional surfaces on Instagram and WhatsApp. Iin the coming weeks, advertisers and agencies will be able to connect to Muse Image through Advantage+ creative.
Using Meta AI with Muse Image is free for everyday creativity. For people who want to create even more, this is available through Meta subscription plans.
Images are just the beginning. With Muse Video already in development, Meta offers you entirely new ways to bring your ideas to life, getting one step closer to personal superintelligence.