RTL has long given up hope of achieving linear success for “Bachelors.” This is probably why the Cologne team is currently playing the season against the World Cup and therefore accepts correspondingly low odds. However, it hit a new low again on Thursday, with just 490,000 viewers as of 8:30 pm ET. A dating show has never reached such low reach.
There was no gain in the target group either: RTL achieved only 3.9 percent market share among “single” 14 to 49 year olds, and only 3.1 percent was achieved in the expanded 14 to 59 year old target group. The successful induction didn’t help either: by early evening the station had reached 1.15 million people with “RTL aktuell Spezial” as part of the reform package, including 460,000 aged 14 to 49. In the classic target group, the special program achieved an impressive 15.0 percent.
This means that at the start of prime time, the private broadcaster was not that far behind the former, at least in terms of young audiences, where the “focus” was also set in the run-up to the World Cup. Like Tagesschau before it, the market share among young people aged 14 to 49 was 19.2 percent. Overall, the special program reached an average of 3.51 million people, significantly exceeding the RTL as expected.
Meanwhile, Federal Chancellor Friedrich Merz appeared on ZDF in a special edition of Maybrit Illner at 19:25. and was able to reach 2.03 million people in this unusual slot. Although the overall market share was 12.0 percent, only 6.6 percent was achieved among people aged 14 to 49 years. In prime time, the station finally became the strongest participant in the World Cup and attracted 3.14 million viewers with Mountain Rescue. “Markus Lanz” was also in demand later: the ZDF performance reached an average of 1.02 million people and a market share of 14.7 percent from 23:45.
There was nothing the private sector could do about it. Not only did RTL score poorly in the Bachelor category, but also “Do You Have Any Sounds?” on Saturday 1. The repetition of the music quiz achieved only 3.5% market share in the target group. ProSieben didn’t get more than 2.7 percent with the caption “The world is amazed by this.” Vox fared better, with its feature film I, Robot attracting 680,000 viewers and a 4.7% market share among viewers aged 14 to 49. And in RTLzwei you can also get 4.0 percent for “Reeperbahn privat”.
Source of all data in this article unless otherwise noted: AGF SCOPE 1.9; Market Standard: Moving Pictures; preliminary weighted data; Daily MA: TV time slot rating type; related to use; Program data: TV rating type; product related;