Clemenger BBDO was appointed as Stan’s creative agency following a competitive bid.
The report will highlight Stan’s stories and the brand’s presence in the Australian streaming market.
Announcement:
Clemenger BBDO today announced that, following a competitive process, it has been appointed as creative agency for leading Australian streaming service Stan.
Stan, owned by Nine Entertainment, is Australia’s leading and only local streaming service, offering unlimited access to films, series and originals, as well as a premium line-up of live and on-demand sports on Stan Sport.
Clemenger BBDO Co-CEO Cheryl Marjoram said: “Sometimes with presentations you learn everything you need to know about the brand, the business and the people right in the first meeting. This was one of those presentations and we’re incredibly proud to have won. We instantly connected with the team, their ambitions for Stan and their commitment to creativity.”
Marjoram said Stan’s account solidified Clemenger BBDO’s position as a creative company capable of coming up with big, not-ignored ideas; as culturally resonant as they are commercially responsible.
Stan’s marketing director Michelle Chandran said: “We are delighted to have appointed Clemenger to BBDO following a highly controversial bid. From the outset, their creative ambitions have been aligned with our own – to push boundaries and prioritize impactful storytelling that resonates with our audiences. Throughout the process they have demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist. We look forward to working together to create first-class, impactful work that keeps Stan afloat.” at the forefront of Australian entertainment.”
Clemenger BBDO is a full-service creative company known for big ideas, big impact, big talent and big ambition. He has produced campaigns for some of Australia’s most iconic brands, including John West, the Australian Red Cross, Mazda Australia, Michael Hill and 7-Eleven, among others.
Source: Press release
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