For Swifities, this wedding is a fairytale ending to the last 20 years.published at 19:52 Moscow time
Mark Savage
Music Correspondent – (favorite song: Seven)
If we had to list Taylor Swift’s accomplishments in music, we’d be here until next year.
She currently holds more than 100 Guinness World Records, ranging from the most weeks spent in the Top 10 of the US album chart (more than 440) to the largest seismic activity caused by a pop concert (at the Eras Tour 2023 show in Washington).
The key to her success? Well, it’s music. It sounds obvious, but her songs are accessible and memorable. The texts are memorable, relatable and authentic. And she works hard to let people know about it.
Her fingerprints touch every aspect of writing, production, performance, visual presentation and marketing. And she, as this weekend’s wedding proves, is a master at building anticipation.
Image Source, EPA-EFE/REX/ShutterstockImage caption,
Fans attend one of Taylor Swift’s events in Lisbon during the 2024 Eras Tour.
Lana Del Rey, who duetted with Swift on 2022’s Snow On The Beach, once told me that Swift “wants this more than anyone.”
“She’s driven and I think it’s really paid off.”
On top of that, she has created an incredible sense of community with her fans. They see her as a role model—a woman who fought misogyny and emerged victorious—and empathize with the ups and downs of her personal life.
That’s why more than 10 million people attended the Eras Tour in 2023-24, exchanging friendship bracelets, dancing together and bonding over their favorite songs.
For these quickies, today’s wedding is a fairytale ending to the story they have shared for the past 20 years.