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While Spain celebrated their world title, the man from Frankfurt pulled off perhaps the biggest publicity stunt of the year. Of all people, soccer superstar Lamin Yamal (19) has made streetwear brand 6PM famous around the world.
The Barça professional moved during VM-Final, and also after the final whistle, he continued to lift his jersey. The logo of the German brand 6PM was always clearly visible under the low-rise trousers. Millions of TV viewers saw the boxers – free advertising on the largest football arena in the world!
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Consequences? Giant! Immediately after the final, an emergency occurred in the 6PM online store. Thousands of fans wanted to buy Yamal boxers. Result: sold out in a very short time! It is said that sometimes the servers could barely withstand the onslaught.
In front of millions of people: Yamal drops his pants
07/21/2026
Frankfurt-based influencer Achraf Ait Bouzalim is behind the brand. For him, the appearance of the Spanish superstar may have been publicity that could hardly be paid for with money.
It is still unclear how Lamin Yamal ended up in the hands of the German streetwear brand’s boxers. However, one thing is certain: The company is already celebrating this coup with numerous photos of the world champion on 6PM’s social networks..