Qingdao, China, July 9, 2026 /PRNewswire/ — Hisense, the world’s leading consumer electronics and home appliance brand and official sponsor of the 2026 FIFA World Cup.TMhelps football fans experience every match with greater realism, immersion and excitement through its latest premium television innovations.
Whether it’s the intensity of a last-minute goal, the atmosphere in the stadium or every subtle movement on the field, Hisense technologies are designed to bring viewers closer to the action with higher picture quality, smoother movement and a more cinematic viewing experience. From quick counterattacks to dramatic winning moments, every frame is optimized for clarity and realism.
Provides an immersive viewing experience thanks to Hisense’s continued leadership in display innovation. Hisense, the makers of RGB MiniLED, continues to improve display performance with its patented RGB MiniLED technology. By independently controlling red, green and blue light sources, this technology delivers improved brightness, richer color and enhanced image fidelity, bringing every pass, tackle and celebration to life with exceptional clarity on ultra-large screens. The result is a more balanced and realistic picture that allows fans to enjoy the game exactly as it unfolds.
Building on this momentum, Hisense will become the first TV brand to introduce Dolby Vision 2 globally in its latest line of premium TVs. Dolby Vision 2 is designed specifically to meet the growing capabilities of modern television. With innovations like the next generation Dolby Image Engine, Content Intelligence and Authentic Motion, Dolby Vision 2 enables creators to create more lifelike, accurate and emotionally impactful storytelling, and dynamically adjusts the TV picture based on what you’re watching and where you’re watching it – so everything looks great without any effort.
A global audience is coming together for the 2026 FIFA World Cup.TMHisense remains committed to delivering meaningful innovations that improve the way people watch, experience and connect with the world’s most important sporting events.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in more than 160 countries, specializing in providing high-quality multimedia products, home appliances and smart IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and larger TV segment (Q1 2023-2026). Hisense, the creator of RGB MiniLED, continues to lead the innovation of the next generation RGB MiniLED. As an official sponsor of the 2026 FIFA World Cup.TMHisense is committed to global sports partnerships as a way to connect with audiences around the world.
