This page contains affiliate links and we may receive a commission on any products or services you purchase.
Liverpool’s new away kit will be unveiled in Brooklyn, New York at the unveiling of a unique kit for the Merseyside club.
Andoni Iraola’s new-look side will face Wrexham in a pre-season friendly in the US and the new away kit will be unveiled here just hours before, allowing fans to order the shirt immediately.
The launch will be Adidas’ new strategy as part of its £60m-a-year deal with Liverpool. The sportswear brand has signed a deal to replace Nike as kit supplier in 2025 and celebrated a record year for home and away kit sales last season.
Liverpool will debut the kit in New York for the first time as the club targets the US market following this summer’s World Cup, with Adidas also launching a pre-season tour.
The new pre-season collection includes red caps and themed shirts to commemorate the club’s trip to the USA. The pre-season T-shirts, priced at £30, feature a picture of a liver bird and text describing the tour.
This is not Adidas’ first pre-season program as they continue to take advantage of their lucrative partnership with the club. The club has also released a new ‘range of movement’ and a new training kit to be worn by Iroala and his players in the US.
The Liverpool 2026/27 away shirt has already been widely leaked online and will be white with red highlights. The kit is designed in a retro style based on the club teams of the 1980s and includes the classic Adidas Trefoil logo and the Liverpool crest based on older designs.
As one of Adidas’ “elite” teams, Liverpool fans receive additional benefits that other clubs cannot receive through their contract with Adidas. This includes the global distribution of new kits and long sleeve versions for all three summer kit editions.
Elite clubs will also be able to use the Adidas Trefoil logo as well as unique templates and designs compared to non-elite clubs who will use standard Adidas designs.
Liverpool play Sunderland on July 25 in Nashville, followed by a game against Wrexham at Yankee Stadium on July 30. In the US final, Liverpool will face Leeds at Soldier Field in Chicago.
Liverpool will play Monaco and Como at Anfield to complete their pre-season preparations.