His mother could be a problem
The Lion’s Den star Ralf Dümmel warns Verona Puth’s son
Updated July 24, 2026 – 4:18 am.Reading time: 2 min.
Ralf Dümmel and Diego Puth: The entrepreneur gives advice to the next generation of celebrities. (Source: Seven.One Entertainment Group GmbH)
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Diego Puth wants to start with a business idea. He seeks support from The Lion’s Den star Ralf Dümmel, but the investor sees several obstacles.
Ralf Dümmel is one of the most famous investors in Germany, so his advice is in great demand. Also Diego Puth. A native of Bad Segeberg gives advice to a 22-year-old in the ProSieben series “Born Famous – Curse or Blessing?” with my first business idea. The son of Verona and Franjo Puth wants to bring the product to market. Dümmel sees potential, but also challenges.
In the program, Puth explains that he wants to follow his father’s professional example “in entrepreneurship” in the long term. His first project is a powdered nutritional supplement. It is designed to dissolve in water and is intended for both athletes and people who work a lot while sitting. However, the project is still at an early stage.
Franjo and Verona Poot (file photo): The couple has two sons. (Source: IMAGO/Sabine Spöttel)
Put’s godfather and manager Alen Midzic established contact with Dummel. One day he met an investor through Verona Put. Before the meeting, the young man was impressed: “Ralph is a person who has a certain aura when he walks into a room.” His career is “incredibly inspiring” to him.
Ralf Dümmel notes the lack of a unique selling point
Dümmel described Puth’s core product idea as “very good.” However, now it is necessary to clarify in more detail exactly what benefits the dietary supplement provides and what arguments can be used to promote it. Puth admitted he still lacks a unique edge.
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The nutritional supplement market is also very competitive, Dümmel explained. So the biggest challenge will be marketing. The entrepreneur mentioned online marketing, social networks and teleselling as possible sales channels.
Puth has already achieved success thanks to his famous family. But this is precisely where Dümmel sees the problem: “Still, it’s always difficult when you have such an outstanding mother.” It is vital that the 22-year-old has the right attitude. But the young celebrity understood that he would have to “roll up his sleeves and not get anything for free,” the investor praised. “He does it well.”
Diego Poot is one of the two sons of the Poot family. He also has a younger brother, Rocco Ernesto Puth.