This September, Apple will hold a special event to celebrate the release date of the iPhone 18 Pro. This is as obvious as it gets because this is the routine the company has followed every year since 2012. That’s why this story can help us identify this year’s special event quite clearly. This will also happen when the next iPhone software, iOS 27, is released following the recently released public beta – read this to find out whether you should install it now or how to uninstall it if you have bootloader remorse.
Apple iPhone 17 Pro – when will the successor be announced?
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iPhone 18 Pro release date: Apple history
I’ve researched the major release dates of every iPhone, starting with the very first one, to find clues about the release date.
The first iPhone was introduced in January 2007 and went on sale in June of the same year. The next three iPhones: iPhone 3G, iPhone 3GS and iPhone 4 were announced and released in June 2008, 2009 and 2010 respectively.
Then, on October 4, 2011, the iPhone 4S arrived, its first fall release.
Since then, I’ve been studying the exact dates of each year’s keynotes and I think Apple has certain rules in mind.
iPhone 18 Pro release date: strict September window
After the iPhone 4S, all the major iPhone reports took place in the first half of September.
Every year since 2012, the iPhone keynote has always taken place between September 7 and 14, with one exception: 2020. This has been the year of Covid, and Apple’s keynote fell one day outside of that window, on Tuesday, September 15th.
Oh, and there was never a keynote on 9/11.
iPhone 18 Pro Release Date: Labor Day Factor
If you’re going to announce something in September, the public holiday that starts the month will always play a role.
This public holiday is an important part of Apple’s schedule. Labor Day always falls on the first Monday in September, that is, from September 1 to September 7.
Apple has never held a September event before Labor Day.
iPhone 18 Pro release date: no keynote the day after Labor Day
No matter what date Labor Day was, the keynote was always at least two days later.
It’s important to note that Apple has never held its keynote the day after Labor Day (the day guests, employees and press travel to Cupertino after the holiday).
iPhone 18 Pro Release Date: Keynote Date Certainly Definite
Although it has not been announced, confidential calendars in Cupertino will no doubt already mark the day.
In 2015, Labor Day fell on Monday, September 7th, just like this year. What did Apple do this year? He gave his keynote address on Wednesday, September 9th.
Despite what you may have heard, I am absolutely confident that this will be the date of this year’s main event.
iPhone 18 Pro release date forecast
Even if the main show date this week is on a different day – and I say it isn’t – the iPhone 18 Pro sale date should be the same.
Alongside the iPhone 18 Pro will be perhaps the heaviest iPhone ever in the form of the iPhone 18 Pro Max and possibly Apple’s first foldable iPhone. It looks like the iPhone 18 Pro release date will be on Friday of next week, which is Friday, September 18th.