Chester Zoo is holding a summit to try to tackle misleading weather apps that are costing it £137,000 a day in lost visitor income.
The company launched a campaign to address the issue in March when chief operating officer Dom Strange said the sight of a single rain icon, which could mean a brief downpour was in the forecast, was putting off some visitors.
“We have had constructive discussions with the Met Office since then and this summit is the next step,” he said.
The zoo, which is holding a summit involving the Met Office, government officials and 16 major UK attractions, wants to move to a Norwegian-style four-interval forecast, dividing the day into six-hour windows rather than one summary icon.
“Getting the government and 16 of the country’s biggest attractions together around the table is a real opportunity,” Strange said.
“We want to leave this room with recommendations that we can actually put into practice.”
Other attractions taking part include Bletchley Park, Go Ape and the Zoological Society of London.
Strange said a study of UK attractions by zoo and tourism consultancy Navigate found that more than 60% of registered visitors saw their visitor numbers fall by more than 40% after a “poorly displayed forecast, with some losing more than half their visitors due to one bad sign”.
He said the proposed four-slot forecast, including a dry hour indicator, was supported by more than 80% of attractions surveyed.